Developing Strategic Partnerships With Umar Mansha

Umair Mansha, founder and CEO of LazyMetrics, shares his experience and insights on strategic partnerships in the SEO industry. He discusses his background as a freelancer and affiliate marketer, and how he transitioned into running his own agency.

Umair emphasizes the importance of strategic partnerships in his agency’s growth, and how they have led to triple-digit growth. He also provides advice on finding and evaluating potential partners, as well as strategies for reaching out and building relationships.

Umair highlights the challenges of scaling partnerships and the need for clear expectations and contracts. He recommends starting with one partner to test the waters and having a mindset shift from viewing competitors as potential partners.